Return on investment for a campaign, product line, or the whole store. Compare ROI across products to decide what to scale.
All calculations run in your browser. Nothing is sent to a server. Last updated: 2026-07-19 · Formula verified against published sources (see below).
ROI (Return on Investment) is profit expressed as a percentage of the money you put in. A 100% ROI means you doubled your money. A 50% ROI means you got back 1.5× your investment. Negative ROI means you lost money.
ROI = (net profit ÷ investment) × 100
ROI is meaningful only when you define the investment clearly. Common dropshipping ROI calculations:
Always state what's in the "investment" number when quoting ROI. "We got 300% ROI" means nothing without that context.
| Input | Value |
|---|---|
| Net profit | $2,000.00 |
| Total investment | $5,000.00 |
| ROI | 40.00% |
| Payback multiple | 2.5× |
40% ROI in what timeframe? ROI without a time period is incomplete. If you made 40% in 1 month, that's excellent. In 3 years, that's mediocre. Always pair ROI with a time horizon.
Realistic first-90-days startup costs for a new dropshipping store: platform, domain, apps, ads, samples, software.
Calculate actual ROAS from ad spend and revenue, and compare it to your break-even ROAS to see if a campaign is profitable.
How many units you need to sell to cover fixed costs (Shopify plan, apps, ad budget). The line between red and black.
Ad costs are up, margins are down, and AI is everywhere. The honest answer with sourced benchmarks and the model that still works.
A bottom-up revenue forecast built from traffic × conversion × AOV. The same model serious dropshippers use, not a vibes-based guess.