Pricing

Discount & Sale Price Calculator

Calculate sale price after a discount, and the effective margin you keep. Stop giving away profit without realizing it.

Inputs

$ Please enter a valid number.
e.g. 20 for 20% off % Please enter a valid number.
For computing remaining margin $ Please enter a valid number.

Results

Sale price
Discount amount
Profit per unit at sale price
Margin at sale price

All calculations run in your browser. Nothing is sent to a server. Last updated: 2026-07-19 · Formula verified against published sources (see below).

Formula
Sale price = Original price × (1 − Discount %)

What this calculator does

Computes the sale price after a discount, and — crucially — the profit margin you keep at that sale price. Most discount tools only show the sale price. This one also shows whether you're still profitable after the discount, which is the only thing that matters.

The formula

Sale price = original price × (1 − discount %)

Profit at sale price = sale price − cost per unit

Margin at sale price = profit ÷ sale price × 100

The trap of discounting

A 20% discount does not cut your profit by 20%. On a $40 product with $10 profit (25% margin), a 20% discount ($8 off) cuts profit from $10 to $2 — an 80% profit reduction. Discounts always hit profit harder than they hit revenue, because the discount comes out of your margin, not your COGS.

Before running a sale, use this calculator to verify the post-discount margin is still positive. A "successful" sale that drives volume but loses money per order is worse than no sale at all.

Worked example: 20% off a $40 product

InputValue
Original price$40.00
Discount20%
Cost per unit$29.46
Sale price$32.00
Profit at sale price$2.54
Margin at sale price7.94%

Original margin was 26.35%. After a 20% discount, margin is 7.94% — a 70% reduction in margin for a 20% reduction in price. If your return rate is 20.8%, returns alone will erase this. The sale is effectively break-even at best.

Frequently asked questions

Should I discount to drive volume?
Only if the math works. Use this calculator first. If discounting drops your margin below 10%, you have almost no buffer for returns, chargebacks, or ad cost variance. Consider other levers: free shipping, bundle deals, BOGO (which preserves per-unit price).
Is a discount better than a coupon code?
For ad performance, an automatic discount often converts better than a coupon code (no friction). For preserving brand price perception, a coupon code is better — the "regular price" stays visible.
Not financial advice. This calculator is a math tool, not financial advice. Profit margins, ad spend, and business decisions depend on your specific situation. Consult a licensed accountant or financial advisor before making material business decisions.

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